Influencer Creep: how Optimisation, authenticity, and self-Branding Transform Creative culture

The “influencerfication” of the internet is here. From cooking to weight-lifting to academic work, social media content increasingly follows the rationalities and aesthetics of the “influencer.” Th...

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Publication Details

Journal
Internet Histories
Published
2026-06-09
DOI
https://doi.org/10.1080/24701475.2026.2684177
Primary Topic
Humor Studies and Applications
Type
article
Field-Weighted Citation Impact
0.00
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article

Influencer Creep: how Optimisation, authenticity, and self-Branding Transform Creative culture

Alexis de Coning
Internet Histories
Humor Studies and Applications
article

Influencer Creep: how Optimisation, authenticity, and self-Branding Transform Creative culture

Alexis de Coning
article en

Abstract

The “influencerfication” of the internet is here. From cooking to weight-lifting to academic work, social media content increasingly follows the rationalities and aesthetics of the “influencer.” Th...

Internet Histories
Openalex Percentile: Top 4%
Humor Studies and Applications
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Influencer Creep: how Optimisation, authenticity, and self-Branding Transform Creative culture — Alexis de Coning · Internet Histories (2026) | TGRS Research Map | TGRS