RE-TOOLING: USING DIGITAL MARKETING STRATEGIES ON STUDENTS UTILISATION OF LIBRARY INFORMATION RESOURCES AND SERVICES IN STATE UNIVERSITY LIBRARIES IN SOUTH-SOUTH, NIGERIA

This study examined Re-tooling: Using Digital Marketing Strategies on Students'Utilisation of Library Information Resources and Services in State University Libraries inSouth-South, Nigeria. Two objectives, two research questions and two hypotheses wereformulated to guide the study. The study employed survey research design. The populationof the study comprised 35673 registered students in the libraries in six state universities inSouth-South Nigeria. The sample size consisted of 3567 representi