An MLOps-centric Framework for Personalized Player Experience in Mobile Gaming Using MLflow

The rapid growth of the mobile gaming industry has intensified competition, prompting developers to adopt advanced methods to improve engagement and retention. This paper presents an AI-driven platform for personalized mobile game development that applies Machine Learning Operations (MLOps) principles to tailor game content based on individual user behavior. Built on the MLflow (an open-source platform for managing the ML lifecycle) framework, the system ensures scalability, reproducibility, and efficient model lifecycle management. It integrates algorithms such as XGBoost, Random Forest, K-means, and DBSCAN for tasks including churn prediction, ad optimization, and adaptive difficulty adjustment. Multi-dimensional user data—covering session metrics, gameplay patterns, demographics, and monetization events—is processed through automated backend services. MLflow enables experiment tracking, model versioning, and artifact management across all development stages. Empirical results show strong predictive performance, with Random Forest achieving an F1-score of 0.8679 in churn prediction. The proposed MLOps-centric framework advances data-driven game development and establishes a replicable model for AI-powered personalization.