Digital Platforms as a Catalyst for Logistics Development and Process Optimization

The development of enterprise competitiveness is strongly influenced by the digitalization of business processes and the integration of advanced information technologies. The purpose of this study was to analyze digital management tools and assess their impact on the efficiency and adaptive capacity of Ukrainian enterprises during 2023–2025. The research employed analytical and economic methods, comparative analysis, systematization, generalization, synthesis, and classification and correlation approaches. The information base included data on business process digitalization, performance indicators of ERP and CRM systems, digital platforms, and analytical materials on the application of IoT, blockchain technologies, artificial intelligence, cloud solutions, and Big Data. The results demonstrate a positive relationship between business process digitalization and enterprise competitiveness. The implementation of digital platforms integrating production, financial, marketing, and logistics functions, along with automated analytics and AI-driven tools, enables faster managerial decision-making, greater operational transparency, and cost reduction. These factors contribute to enhanced business flexibility, the development of innovative staff competencies, and increased adaptive potential. Enterprises with a high level of digital transformation show higher productivity, lower operating costs, improved product and service quality, and stronger customer interaction. Case examples from Ukrainian companies, including Myronivskyi Hliboproduct, Nova Poshta, Foxtrot, Varus, and Aurora, confirm the practical effectiveness of digitalization. Overall, digital transformation is a strategic instrument for strengthening enterprise competitiveness in a dynamic global environment.