Mapping the disinformation industry in Russia

This article examines disinformation production as a form of media labour and production infrastructure, introducing a novel methodological approach based on large-scale open-source labour data. By systematically analysing the CVs of employees of disinformation production organisations, it demonstrates how CV data can be used to reconstruct organisational structures, technological toolkits, recruitment dynamics, and labour-market embeddedness in contexts where direct fieldwork is constrained or impossible. Drawing on Actor–Network Theory as an analytical lens, the analysis treats CVs as material traces of digital labour infrastructures and organisational alignment. Using case studies of major Russian disinformation organisations, the article shows how workforce dynamics track key political developments, how toolkits reflect shifting organisational priorities, and how disinformation labour has become embedded within state-aligned labour markets. It concludes by outlining the methodological implications of this approach for studying covert or inaccessible organisations and by reflecting on its limitations and further research directions.

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Publication Details

Journal
New Media & Society
Published
2026-05-31
DOI
https://doi.org/10.1177/14614448261452207
Primary Topic
Misinformation and Its Impacts
Type
article
Field-Weighted Citation Impact
0.00

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article

Mapping the disinformation industry in Russia

Serge Poliakoff, Julia Kling
New Media & Society
Misinformation and Its Impacts
article

Mapping the disinformation industry in Russia

Serge Poliakoff, Julia Kling
article en

Abstract

This article examines disinformation production as a form of media labour and production infrastructure, introducing a novel methodological approach based on large-scale open-source labour data. By systematically analysing the CVs of employees of disinformation production organisations, it demonstrates how CV data can be used to reconstruct organisational structures, technological toolkits, recruitment dynamics, and labour-market embeddedness in contexts where direct fieldwork is constrained or impossible. Drawing on Actor–Network Theory as an analytical lens, the analysis treats CVs as material traces of digital labour infrastructures and organisational alignment. Using case studies of major Russian disinformation organisations, the article shows how workforce dynamics track key political developments, how toolkits reflect shifting organisational priorities, and how disinformation labour has become embedded within state-aligned labour markets. It concludes by outlining the methodological implications of this approach for studying covert or inaccessible organisations and by reflecting on its limitations and further research directions.

New Media & Society
Swedish Defence University (SE), University of Amsterdam (NL)
H2020 European Research Council, HORIZON EUROPE Culture, Creativity and Inclusive society
Decent work and economic growth
Openalex Percentile: Top 3%
Misinformation and Its Impacts
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