THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE SERVICE SECTOR

This study proves that strategic marketing drives service sector development. Digital tools and CRM systems maximize revenue and quality, while traditional ads fail. Governments must boost regional IT infrastructure to ensure balanced economic growth.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-05-31
DOI
https://doi.org/10.5281/zenodo.20476412
Primary Topic
Marketing and Advertising Strategies
Type
article
Field-Weighted Citation Impact
0.00
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article

THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE SERVICE SECTOR

Kunsulu Aymuxanbet kizi Atajanova
Zenodo (CERN European Organization for Nuclear Research)
Marketing and Advertising Strategies
article

THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE SERVICE SECTOR

Kunsulu Aymuxanbet kizi Atajanova
article en

Abstract

This study proves that strategic marketing drives service sector development. Digital tools and CRM systems maximize revenue and quality, while traditional ads fail. Governments must boost regional IT infrastructure to ensure balanced economic growth.

Zenodo (CERN European Organization for Nuclear Research)
Nukus State Pedagogical Institute named after Ajiniyaz (UZ)
Industry, innovation and infrastructure
Openalex Percentile: Top 4%
Marketing and Advertising Strategies
DOIOpen Access PDFOpenAlex
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THE ROLE OF MARKETING IN THE DEVELOPMENT OF THE SERVICE SECTOR — Kunsulu Aymuxanbet kizi Atajanova · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS