COMMUNICATION ERRORS IN ADVERTISING THAT ARISE FROM DEVIATIONS FROM THE PRINCIPLE OF ECONOMY OF LANGUAGE

This article examines communication errors in print advertising that arise from violations of the principle of economy of language. It analyzes modern trends toward rationalizing verbal communication and examines the causes of communication failures, which are defined as incomplete understanding of a statement or failure to fulfill the speaker's intentions. Particular attention is paid to the specific nature of advertising text as "unidirectional" communication, where the lack of feedback increases the copywriter's responsibility for maintaining linguistic standards. The paper provides a comparative analysis of advertisements, illustrating the importance of balancing brevity and content.