The role of information technology in promoting sexual and reproductive health awareness among young people in Lahore: A comparative study with Shanghai

Information technology (IT) has transformed access to health information, yet its impact on sexual and reproductive health (SRH) awareness varies across contexts. This study investigates IT's influence on youth SRH awareness in Lahore, Pakistan, using primary data, and provides a comparative analysis with secondary data from Shanghai, China. Using a cross-sectional design in Lahore (n=250), structured questionnaires, PLS-SEM, logistic regression, and ANOVA assessed relationships between IT use, digital health literacy, trust in digital sources, cultural barriers, and awareness outcomes. Results indicate IT use (β=0.42), digital health literacy (β=0.38), and trust (β=0.26) significantly enhance awareness in Lahore, while cultural barriers exert a strong negative influence (β=-0.31). Significant mean differences (p<0.001) were found between cities. Shanghai demonstrated higher digital literacy, trust, awareness, and use of structured platforms, while Lahore exhibited substantially higher cultural barriers. Model comparisons showed stronger predictive pathways in Shanghai (R²=0.74) than Lahore (R²=0.68), reflecting advantages of institutionalized sex education and government-certified digital health applications. Overall, while IT holds considerable potential, its effectiveness is shaped by cultural norms, digital infrastructure, and institutional trust. The findings underscore Pakistan's need to develop culturally appropriate, reliable, and institutionally supported digital health platforms to improve youth access to accurate SRH information.