Developing infographics to implement patient blood management in the surgical pathway: From concept to design

INTRODUCTION: Effective communication plays a crucial role in health education by facilitating the dissemination and assimilation of complex clinical concepts. Infographics are promising visual tools to promote evidence-based practices, especially for multifaceted strategies like patient blood management. OBJECTIVE: The aim of this study was to develop and evaluate infographics to communicate Patient Blood Management principles along the surgical pathway. METHODS: Using a user-centered, iterative Design Thinking approach, a multidisciplinary team of healthcare professionals, a graphic designer, and patient blood management specialists developed infographics across five stages: narrative construction, sketching, digital design, expert validation, and assessment of real-world applicability. RESULTS: Infographics representing patient blood management pillars were created incorporating icons, color gradients, symbolic pathways, and QR codes linking to supplementary content. The materials were accessible, visually engaging, and technically accurate, facilitating knowledge retention and practical application of patient blood management protocols. CONCLUSION: Infographics can overcome educational barriers and enhance the engagement of healthcare professionals in patient blood management implementation. By combining scientific evidence with visual communication, infographics support cultural shifts towards rational blood use, aligning with global surgical safety and public health objectives.