STRATEGIC DIRECTION SETTING AND ORGANIZATIONAL PERFORMANCE OF NON-GOVERNMENTAL ORGANIZATIONS IN KAJIADO COUNTY, KENYA

Abstract: The aim of this study was to establish the effect of strategic direction setting on the performance of of Non-Governmental Organizations in Kajiado County, Kenya. The study explored the performance of NGOs in Kajiado county through the lenses of the three perspectives of the strategic direction setting, that is, articulation and communication of organizational vision, participation and periodic review of organizational strategy, and alignment of organizational resources and key performance. A descriptive research design was used while the target population was 150 respondents in strategic leadership positions in seven selected NGOs in Kajiado County. A semi-structured questionnaire was used to collect the primary data for the study. The collected primary data was analyzed using descriptive and inferential statistics through SPSS. The findings revealed that strategic direction setting had a significant positive effect on organizational performance, particularly in goal achievement, efficiency in project completion, and financial accountability. NGOs with clear strategic direction demonstrated better adaptability, stronger stakeholder confidence, and improved operational efficiency. The study concludes that strategic direction setting is essential in enhancing NGO sustainability and effectiveness in resource-constrained environments. The study recommends that NGOs institutionalize strategic planning processes, strengthen environmental scanning mechanisms, and align organizational resources with long-term strategic goals. Keywords: Strategic direction setting, organizational performance, strategic leadership. Title: STRATEGIC DIRECTION SETTING AND ORGANIZATIONAL PERFORMANCE OF NON-GOVERNMENTAL ORGANIZATIONS IN KAJIADO COUNTY, KENYA Author: DIANA PARMERES International Journal of Thesis Projects and Dissertations (IJTPD) Vol. 14, Issue 2, April 2026 - June 2026 Page No: 59-68 Research Publish Journals Website: www.researchpublish.com Published date: 29-May-2026 DOI: https://doi.org/10.5281/zenodo.20446966 Paper Download Link (Source) https://www.researchpublish.com/papers/strategic-direction-setting-and-organizational-performance-of-non-governmental-organizations-in-kajiado-county-kenya