THEORETICAL BACKGROUND OF THE IDEOGRAPHIC FUNCTION OF STYLISTIC DEVICES

This article analyzes the ideographic function of stylistic devices and its theoretical foundations in linguistics and text studies. During the research, the role of stylistic devices used in literary and journalistic texts in expressing meaning, creating imagery, and revealing the author’s individual style is highlighted. Furthermore, the ideographic features of stylistic units such as metaphor, metonymy, epithet, and simile are examined based on scientific sources. The article also analyzes the semantic and pragmatic aspects of stylistic devices and demonstrates their importance in increasing the expressiveness and effectiveness of speech.