INTEGRATION OF INNOVATIVE AND DIGITAL TECHNOLOGIES IN THE FORMATION OF COMMUNICATIVE STYLE STRATEGIES

This article examines the integration of innovative and digital technologies in the formation of communicative style strategies in higher education institutions, particularly on the example of the Journalism and Mass Communications University. The study analyzes the role of modern pedagogical approaches, interactive methods, and digital platforms in improving students’ communicative competence and professional communication skills. Special attention is paid to the effectiveness of multimedia technologies, online communication tools, and digital educational environments in developing communicative strategies. The research highlights the importance of innovative technologies in enhancing students’ creative thinking, media literacy, and professional interaction abilities. The results of the study demonstrate that the use of digital technologies contributes to the formation of effective communicative styles and increases the quality of educational processes in journalism education.