Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth

Contemporary tobacco and nicotine products, particularly e-cigarettes, are deliberately designed, marketed, and distributed to maximize youth appeal, uptake, dependence, and use. Youth uptake is a predictable outcome of systems designed to maximize product availability, appeal, and addictiveness.

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Publication Details

Journal
PLoS Medicine
Published
2026-05-29
DOI
https://doi.org/10.1371/journal.pmed.1005133
Primary Topic
Smoking Behavior and Cessation
Type
article
Field-Weighted Citation Impact
0.00
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article

Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth

Raglan Maddox, Becky Freeman, Charlotta Pisinger, Emily Banks
PLoS Medicine
Smoking Behavior and Cessation
article

Availability, appeal, and addictiveness by design: Tobacco and nicotine industry deliberate targeting of youth

Raglan Maddox, Becky Freeman, Charlotta Pisinger, Emily Banks
article en

Abstract

Contemporary tobacco and nicotine products, particularly e-cigarettes, are deliberately designed, marketed, and distributed to maximize youth appeal, uptake, dependence, and use. Youth uptake is a predictable outcome of systems designed to maximize product availability, appeal, and addictiveness.

PLoS MedicineVol. 23(5)
Australian National University (AU), The University of Sydney (AU), Australian Institute of Aboriginal and Torres Strait Islander Studies (AU), University of Southern Denmark (DK), Frederiksberg Hospital (DK)
Good health and well-being
Openalex Percentile: Top 6%
Smoking Behavior and Cessation
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