Digital predation: scale, drivers and conservation implications of illegal online trade in raptors in Pakistan

Abstract Illegal wildlife trade is a major driver of biodiversity loss, and online platforms are increasingly used to advertise protected wildlife. In Pakistan, raptor trade is increasingly mediated by online marketplaces, reflecting a wider global transition. As a case study, we assessed the online trade in raptors in Pakistan from January 2021 to December 2023 by monitoring groups on the social media platforms Facebook, Instagram, YouTube, TikTok and WhatsApp, and local e-commerce websites, using keyword-based searches, with cross-checking to reduce duplication and misidentification. We recorded 310 raptors advertised for sale from 92 seller accounts, representing 24 species across four families. Falconidae comprised 61% of individuals and Accipitridae 37%, with peregrine falcon Falco peregrinus and saker falcon Falco cherrug the most frequently advertised species. A substantial proportion of listings involved species protected under provincial wildlife legislation, as well as species listed under CITES and categorized as threatened on the IUCN Red List. Using a generalized linear model, we found that asking prices were higher for threatened and visitor species. Seller activity was concentrated in Punjab and Khyber Pakhtunkhwa, and Facebook accounted for the largest share of records, indicating that improved monitoring and enforcement on this platform is a priority. Our findings provide baseline evidence to support demand-reduction outreach, community reporting and capacity building within wildlife agencies, alongside improved online detection tools and updated assessments of raptor population status in Pakistan, particularly for migratory species using the Central Asian Flyway.