Do light-based nudges influence pedestrian exit choice? A case study in a university building

• This article examines how different light settings influence pedestrian exit choice in a university building to understand the effectiveness of these light settings in a particular scenario. • This study introduces a new case study to pedestrian research by collecting real-world data on pedestrian entry and exit patterns at a building. • This study provides partial support for the hypotheses that pedestrians are more likely to choose exits that are brightly lit or highlighted with green illumination. • As a secondary finding, this article also found that pedestrians prefer to take the shortest path and tend to follow the majority of the crowd (at low to medium densities).