The Influence of Brand and Social Cause on Cause-Related Purchase Decisions: An Indian Perspective

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

Authors

Publication Details

Journal
International Journal of Sustainable Society
Published
2026-05-23
DOI
https://doi.org/10.1504/ijssoc.2027.10078659
Primary Topic
Consumer Behavior in Brand Consumption and Identification
Type
article
Field-Weighted Citation Impact
0.00
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article

The Influence of Brand and Social Cause on Cause-Related Purchase Decisions: An Indian Perspective

Mithilesh Pandey, Rajesh Poonia
International Journal of Sustainable Society
Consumer Behavior in Brand Consumption and Identification
article

The Influence of Brand and Social Cause on Cause-Related Purchase Decisions: An Indian Perspective

Mithilesh Pandey, Rajesh Poonia
article en

Abstract

Inderscience is a global company, a dynamic leading independent journal publisher disseminates the latest research across the broad fields of science, engineering and technology; management, public and business administration; environment, ecological economics and sustainable development; computing, ICT and internet/web services, and related areas.

International Journal of Sustainable SocietyVol. 19(2)
Life in Land
Openalex Percentile: Top 3%
Consumer Behavior in Brand Consumption and Identification
DOISourceOpenAlex
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The Influence of Brand and Social Cause on Cause-Related Purchase Decisions: An Indian Perspective — Mithilesh Pandey, Rajesh Poonia · International Journal of Sustainable Society (2026) | TGRS Research Map | TGRS