THE FACTORS FOR THE DEVELOPMENT OF TOURISM ( ON THE EXAMPLE OF CRAFTSMANSHIP OF THE FERGANA VALLEY)

this article will provide information on which regions of Uzbekistan the national craft has achieved high results and how important it is in the development of Tourism. Analysis of the role and significance of the National Crafts of the Fergana Valley in the development of the tourism sector, ways of strengthening the regional economy through craft tourism are determined. In addition, it is learned that the employment of the indigenous people of the valley is important in expanding export opportunities as well as in the preservation of national cultural heritage. In particular, practical recommendations are made on the infrastructure, marketing, education and state support areas necessary for the development of craft tourism. At the same time, the Fergana Valley will show the possibilities of achieving sustainable regional development by preserving the traditions of crafts and integrating them with modern tourism.