A generational divide in South Africa?: birth cohort differences in consumer attitudes and behaviour: briefing report 8

To better comprehend and track consumers' financial capabilities and knowledge in South Africa, the FSCA commissioned the Human Sciences Research Council (HSRC) to undertake surveys to explore consumers' financial attitudes, behaviour and experiences. These surveys were fielded as part of the South African Social Attitudes Survey (SASAS) series. Data for this study was drawn from five of these surveys (2012, 2013, 2015, 2017 and 2020), allowing us to track changes over an eight-year period. SASAS uses nationally representative samples that are restricted to adults (aged 16 years and older) living in private residences.

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Publication Details

Journal
Human Science Research Council SA
Published
2026-05-22
DOI
https://doi.org/10.14749/32362662
Primary Topic
Financial Literacy, Pension, Retirement Analysis
Type
article
Field-Weighted Citation Impact
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article

A generational divide in South Africa?: birth cohort differences in consumer attitudes and behaviour: briefing report 8

Human Sciences Research Council
Human Science Research Council SA
Financial Literacy, Pension, Retirement Analysis
article

A generational divide in South Africa?: birth cohort differences in consumer attitudes and behaviour: briefing report 8

Human Sciences Research Council
article en

Abstract

To better comprehend and track consumers' financial capabilities and knowledge in South Africa, the FSCA commissioned the Human Sciences Research Council (HSRC) to undertake surveys to explore consumers' financial attitudes, behaviour and experiences. These surveys were fielded as part of the South African Social Attitudes Survey (SASAS) series. Data for this study was drawn from five of these surveys (2012, 2013, 2015, 2017 and 2020), allowing us to track changes over an eight-year period. SASAS uses nationally representative samples that are restricted to adults (aged 16 years and older) living in private residences.

Human Science Research Council SA
Openalex Percentile: Top 3%
Financial Literacy, Pension, Retirement Analysis
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