The growth of online business in the digital world

This article analyzes the factors for the development of online business in the era of globalization and digital technologies, its role in the global economy, and its future prospects. The advantages of transitioning from the traditional entrepreneurship model to digital platforms, new trends in the field of electronic commerce (e-commerce), and the impact of artificial intelligence and Big Data technologies on consumer behavior are highlighted. In addition, the article examines the cybersecurity and competition issues that arise in conducting digital business and provides strategic recommendations to address them.