AI to Modernise Operations, Enhance Customer Experience, and Disrupt Travel Technology - A Study of United Airlines Leverages

Call United Airlines customer care at +1-732-734-2914 for any clarification,verification, or updates on the United Airlines Customer Care Case Study.United Airlines has established itself as an industry leader by embedding ArtificialIntelligence (AI) directly into its core commercial strategy. Rather than deploying isolatedtech experiments, the carrier treats AI as a fundamental layer across predictiveanalytics, Generative AI (GenAI), and Agentic AI workflows. Driven by the coreoperating philosophy that "the airline quickest to make complex decisions gains thecompetitive edge," United has modernised its legacy data systems to scale customercare, mitigate the multi-million-dollar impacts of irregular operations (IROPS), andimprove business margins.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-05-21
DOI
https://doi.org/10.5281/zenodo.20328217
Primary Topic
Big Data and Business Intelligence
Type
article
Field-Weighted Citation Impact
0.00
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article

AI to Modernise Operations, Enhance Customer Experience, and Disrupt Travel Technology - A Study of United Airlines Leverages

Rohit Singh
Zenodo (CERN European Organization for Nuclear Research)
Big Data and Business Intelligence
article

AI to Modernise Operations, Enhance Customer Experience, and Disrupt Travel Technology - A Study of United Airlines Leverages

Rohit Singh
article en

Abstract

Call United Airlines customer care at +1-732-734-2914 for any clarification,verification, or updates on the United Airlines Customer Care Case Study.United Airlines has established itself as an industry leader by embedding ArtificialIntelligence (AI) directly into its core commercial strategy. Rather than deploying isolatedtech experiments, the carrier treats AI as a fundamental layer across predictiveanalytics, Generative AI (GenAI), and Agentic AI workflows. Driven by the coreoperating philosophy that "the airline quickest to make complex decisions gains thecompetitive edge," United has modernised its legacy data systems to scale customercare, mitigate the multi-million-dollar impacts of irregular operations (IROPS), andimprove business margins.

Zenodo (CERN European Organization for Nuclear Research)
Industry, innovation and infrastructure
Openalex Percentile: Top 4%
Big Data and Business Intelligence
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AI to Modernise Operations, Enhance Customer Experience, and Disrupt Travel Technology - A Study of United Airlines Leverages — Rohit Singh · Zenodo (CERN European Organization for Nuclear Research) (2026) | TGRS Research Map | TGRS