LLMs are ideological chameleons: personalized echo chambers in the Brazilian political context

Users are increasingly relying on Large Language Models (LLMs) for political questions, seeking advice and interpreting public debates. This raises a key concern: do LLMs behave as neutral tools, or do they adapt to users' ideology and reinforce existing polarization? We address this question within the Brazilian context using a new benchmark that probes ideological chameleon behavior in 21 LLMs. We construct opposing pairs of political statements on salient topics (e.g., welfare, security, democratic institutions, environment, and others) and elicit model judgments under three user-position conditions: no context, left-aligned, and right-aligned. To avoid imposing our own ideological taxonomy, we apply a cross-model voting step using independent-judge models and retain only those pairs that are unanimously classified as left versus right. In total, we analyze 47,376 Likert-style responses across models, topics, and hyperparameters (e.g., temperature). We focus on the relative ideological shift induced by user framing. We find that all 21 evaluated models exhibit ideological chameleon behavior to varying degrees. When conditioned by users' declared leanings, they systematically adjust their stance to align with those views, indicating widespread sycophantic tendencies. These results suggest that many LLMs may function as personalized echo chambers under user framing, with implications for political microtargeting, persuasion, and the governance of AI systems in polarized societies.

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Publication Details

Journal
Scientific Reports
Published
2026-05-21
DOI
https://doi.org/10.1038/s41598-026-52105-6
Primary Topic
Computational and Text Analysis Methods
Type
article
Field-Weighted Citation Impact
0.00

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article

LLMs are ideological chameleons: personalized echo chambers in the Brazilian political context

Anderson Luis Bento Soares, Rubén Interian, Leonardo N. Ferreira, Anderson Rocha et al.
Scientific Reports
Computational and Text Analysis Methods
article

LLMs are ideological chameleons: personalized echo chambers in the Brazilian political context

Anderson Luis Bento Soares, Rubén Interian, Leonardo N. Ferreira, Anderson Rocha, Zanoni Dias, Bruno Antonio Veiga de Almeida
article en

Abstract

Users are increasingly relying on Large Language Models (LLMs) for political questions, seeking advice and interpreting public debates. This raises a key concern: do LLMs behave as neutral tools, or do they adapt to users' ideology and reinforce existing polarization? We address this question within the Brazilian context using a new benchmark that probes ideological chameleon behavior in 21 LLMs. We construct opposing pairs of political statements on salient topics (e.g., welfare, security, democratic institutions, environment, and others) and elicit model judgments under three user-position conditions: no context, left-aligned, and right-aligned. To avoid imposing our own ideological taxonomy, we apply a cross-model voting step using independent-judge models and retain only those pairs that are unanimously classified as left versus right. In total, we analyze 47,376 Likert-style responses across models, topics, and hyperparameters (e.g., temperature). We focus on the relative ideological shift induced by user framing. We find that all 21 evaluated models exhibit ideological chameleon behavior to varying degrees. When conditioned by users' declared leanings, they systematically adjust their stance to align with those views, indicating widespread sycophantic tendencies. These results suggest that many LLMs may function as personalized echo chambers under user framing, with implications for political microtargeting, persuasion, and the governance of AI systems in polarized societies.

Scientific Reports
Universidade Estadual de Campinas (UNICAMP) (BR), Hospital de Clínicas da Unicamp (BR)
Fundação de Amparo à Pesquisa do Estado de São Paulo, Conselho Nacional de Desenvolvimento Científico e Tecnológico
Peace, Justice and strong institutions
Openalex Percentile: Top 3%
Computational and Text Analysis Methods
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