INCREASING EFFICIENCY IN TOURISM ENTERPRISES THROUGH "GREEN" INNOVATIVE PROJECTS

Green innovation is important in increasing the sustainability of the tourism industry and its products. They can influence carbon emissions, the energy efficiency of industries affecting global green trade, and energy policy. Bridging this gap is critical, as determining how best to manage tourism businesses' green innovation strategies is becoming increasingly important for businesses today hoping to achieve and maintain sustainable performance advantages. This paper presents useful theoretical results not only for increasing financial performance through green innovation products, but also for effective management.