Consumer Insights Tracker (January 2026 – March 2026)

The Consumer Insights Tracker is an online monthly tracking survey commissioned by the Food Standards Agency (FSA). It monitors the behaviour and attitudes of consumers aged 16+ in England, Wales and Northern Ireland in relation to food. Each month, the survey is conducted with approximately 2,000 consumers. This report presents findings for topics that are tracked regularly including consumer concerns in relation to food, food affordability, and trust in the FSA as a regulator. It also includes questions on precision breeding and precision fermentation that were included in March and February 2026 respectively. Sometimes other topics are included on an ad-hoc basis. All findings are available in the accompanying data tables: Consumer Insights Tracker July 2023 - present. (https://data.food.gov.uk/catalog/datasets/0bfd916a-4e01-4cb8-ba16-763f0b36b50c)