Fan engagement, community, and belonging: K-pop fans in Tāmaki Makaurau, Auckland, Aotearoa, New Zealand

Abstract Freyberg Place in Auckland’s central business district has emerged as a focal site for youth cultural gatherings. Within this space, university students have localised transnational popular culture, generating new cultural meanings, identities, and affiliations. Over the past decade, Hallyu, and K-pop in particular, has expanded significantly in Aotearoa, New Zealand. This study draws on personal accounts from university student K-pop fans of diverse backgrounds, with attention to their involvement in Auckland’s K-festival, random play dances, and the University of Auckland K-pop Planet club and its Konstellation dance crew. These narratives demonstrate how participation in K-pop activities facilitated adaptation to the residential, social, and academic challenges of university life, while simultaneously fostering peer networks and community belonging. Engagement in these events also enabled students to acquire leadership experience and transferable skills relevant to future employment. Face-to-face fan practices and embodied participation through dance provided an avenue for affective immersion, reinforcing identification with global fan networks. For these students, K-pop constituted both an alternative to Western popular music and a medium through which they articulated transnational identities, positioning themselves as globally connected cultural consumers.