WAYS TO IMPROVE THE EFFICIENCY OF INNOVATIVE ACTIVITIES IN THE SERVICE SECTOR

Today, the service sector occupies an important place in our country’s economy and serves as one of the key factors in improving public welfare, creating new jobs, and ensuring economic stability. This article comprehensively analyzes the significance of the service industry in economic development, as well as modern approaches to its innovative advancement and ways to increase its efficiency. The payed special attention to improving service quality, introducing digital technologies, and strengthening competitiveness in order to further develop and modernize the sector.