IMPROVING THE FINANCING MECHANISMS OF INNOVATIVE ACTIVITIES IN RETAIL TRADE ENTERPRISES

This article examines the improvement of financing mechanisms for innovative activities in retail trade enterprises. In the context of a rapidly developing market economy, the availability of adequate financial resources plays a crucial role in supporting innovation, enhancing competitiveness, and ensuring sustainable business growth. The study analyzes various financing sources, including internal funds, bank loans, venture capital, government subsidies, and public-private partnership mechanisms. It also explores how effective financial management and innovative financing tools contribute to the implementation of digital technologies, modernization of retail infrastructure, and improvement of service quality. The findings show that improving financing mechanisms significantly increases the innovative capacity and economic efficiency of retail trade enterprises.