DIRECTIONS FOR IMPROVING THE ECONOMIC MECHANISM OF GREEN TOURISM DEVELOPMENT

This article examines the directions for improving the economic mechanism of green tourism development. In the context of sustainable development and increasing environmental challenges, green tourism has become an important approach for balancing economic growth with environmental protection. The study analyzes key economic instruments such as green investments, environmental taxation, subsidies, public-private partnerships, and eco-certification systems that support the development of sustainable tourism. Special attention is given to improving financial mechanisms that encourage eco-friendly tourism infrastructure and local community participation. The findings show that strengthening the economic mechanism of green tourism significantly contributes to sustainable tourism development, environmental preservation, and long-term economic efficiency.