PRIORITY DIRECTIONS FOR THE DEVELOPMENT OF INNOVATIVE INFRASTRUCTURE IN TRADE ENTERPRISES OF THE SAMARKAND REGION

This article examines the priority directions for the development of innovative infrastructure in trade enterprises of the Samarkand region. In the context of rapid digital transformation and increasing market competition, the development of modern infrastructure has become a key factor in improving efficiency, competitiveness, and sustainability of trade enterprises. The study analyzes the role of digital infrastructure, logistics systems, information and communication technologies (ICT), e-commerce platforms, and financial technologies in supporting innovative growth. Special attention is given to the modernization of trade facilities, integration of smart technologies, and development of digital ecosystems in the region. The findings show that strengthening innovative infrastructure significantly enhances operational efficiency, market accessibility, and overall economic performance of trade enterprises.