An analytical study of working capital and operational efficiency of India mart

The global landscape of commercial trade has undergone a radical shift, moving away from traditional,localized physical markets toward integrated, technology-driven digital ecosystems.In India, this digital metamorphosis is most profoundly felt within the Business-to-Business (B2B) sector,where the "Digital India" initiative has empowered millions of Micro, Small, and Medium Enterprises(MSMEs) to enter the formal national economy.This research project explores the intersection of modern financial management and digital platformeconomics through a comprehensive case study of IndiaMART InterMESH Limited, the undisputedleader in India's online B2B marketplace.The primary motivation for this study is to analyze how "Asset-Light" tech companies manage theiroperational efficiency and maintain high liquidity in a market characterized by fragmented supply chainsand varying levels of digital literacy.