SEMANTIC ACTUALIZATION OF PHRASEOLOGICAL UNITS IN MASS MEDIA TEXTS

Phraseological units, such as idioms and fixed expressions, are an essential part of language, providing expressiveness, stylistic richness, and emotional appeal. In mass media texts, these units often undergo semantic actualization, where their meaning is adapted to specific contexts, either literally or figuratively. This article explores the role and mechanisms of semantic actualization in media discourse. Using examples from newspapers, online news portals, and editorials, it demonstrates how phraseological units contribute to information condensation, emotional impact, and stylistic enhancement. The study highlights the interplay between linguistic creativity and contextual adaptation in shaping readers’ understanding and engagement.