THE URGENTIFICANCE OF DIRECTING INVESTMENTS TO INCREASING THE FINANCIAL LITERACY OF THE POPULATION

Financial literacy has received significant attention among academics, policymakers, and other stakeholders due to its role in supporting investment decisions, improving personal financial management, and enhancing financial well-being. This study examines the impact of financial literacy on investment decisions and the moderating effect of overconfidence behavior. The article also describes the characteristics of financial literacy, shows the main problems, the need to increase the level of financial literacy, ways and methods of increasing it.