Global uncertainty and the effectiveness of currency depreciation on tourism demand in G20 economies

This study examines how exchange rates and global uncertainty interact to shape international tourism demand across G20 economies. Using annual data from 2001 to 2023, we apply a PMG-ARDL framework, complemented by heterogeneity and panel quantile regressions, to identify long-run relationships and distribution-specific responses. The results show that per capita income is the dominant long-run driver of tourism demand, while the positive effects of currency depreciation weaken substantially under elevated uncertainty. Moreover, we document a systematic divergence between advanced and emerging destinations: advanced economies preserve their exchange-rate advantages during uncertain periods, whereas emerging markets experience an erosion of price competitiveness. These findings suggest that exchange-rate-based strategies alone are insufficient to sustain tourism demand in volatile environments without macroeconomic stability and institutional resilience.

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Publication Details

Journal
Discover Sustainability
Published
2026-05-16
DOI
https://doi.org/10.1007/s43621-026-03428-x
Primary Topic
Diverse Aspects of Tourism Research
Type
article
Field-Weighted Citation Impact
0.00
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article

Global uncertainty and the effectiveness of currency depreciation on tourism demand in G20 economies

Yeşim Helhel, Selçuk Helhel
Discover Sustainability
Diverse Aspects of Tourism Research
article

Global uncertainty and the effectiveness of currency depreciation on tourism demand in G20 economies

Yeşim Helhel, Selçuk Helhel
article en

Abstract

This study examines how exchange rates and global uncertainty interact to shape international tourism demand across G20 economies. Using annual data from 2001 to 2023, we apply a PMG-ARDL framework, complemented by heterogeneity and panel quantile regressions, to identify long-run relationships and distribution-specific responses. The results show that per capita income is the dominant long-run driver of tourism demand, while the positive effects of currency depreciation weaken substantially under elevated uncertainty. Moreover, we document a systematic divergence between advanced and emerging destinations: advanced economies preserve their exchange-rate advantages during uncertain periods, whereas emerging markets experience an erosion of price competitiveness. These findings suggest that exchange-rate-based strategies alone are insufficient to sustain tourism demand in volatile environments without macroeconomic stability and institutional resilience.

Discover Sustainability
Akdeniz University (TR)
Decent work and economic growth
Openalex Percentile: Top 2%
Diverse Aspects of Tourism Research
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