The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements

Two complete commerce models constitute the structural foundation of the dual-layer metaverse economy. Model A: the virtual concert (Hatsune Miku) combined with immediate in-space merchandise sales at peak emotional arousal. Model B: the live fashion show broadcast combined with an adjacent virtual brand flagship store enabling immediate purchase at peak desire. Both models share one structural principle: the elimination of the cooling interval between peak experience and purchase opportunity. V=N/D demonstrates that the metaverse's primary commercial advantage is not the virtual experience itself, but the preservation of N (emotional energy) at maximum intensity at the precise moment D (friction to purchase) reaches zero.

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Publication Details

Journal
Zenodo (CERN European Organization for Nuclear Research)
Published
2026-07-18
DOI
https://doi.org/10.5281/zenodo.20174813
Primary Topic
Virtual Reality Applications and Impacts
Type
article
Field-Weighted Citation Impact
0.00
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article

The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements

Yoshimitsu Katayama
Zenodo (CERN European Organization for Nuclear Research)
Virtual Reality Applications and Impacts
article

The Dual Commerce Model of the Metaverse: Concert Economy and Fashion Economy as Structural Complements

Yoshimitsu Katayama
article en

Abstract

Two complete commerce models constitute the structural foundation of the dual-layer metaverse economy. Model A: the virtual concert (Hatsune Miku) combined with immediate in-space merchandise sales at peak emotional arousal. Model B: the live fashion show broadcast combined with an adjacent virtual brand flagship store enabling immediate purchase at peak desire. Both models share one structural principle: the elimination of the cooling interval between peak experience and purchase opportunity. V=N/D demonstrates that the metaverse's primary commercial advantage is not the virtual experience itself, but the preservation of N (emotional energy) at maximum intensity at the precise moment D (friction to purchase) reaches zero.

Zenodo (CERN European Organization for Nuclear Research)
Bukhara State University (UZ)
Openalex Percentile: Top 41%
Virtual Reality Applications and Impacts
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