Exposure to and Impact of a Mass Media Campaign Promoting Healthy Coping Strategies With Mental Health Challenges
.001).ConclusionsOur findings suggest that the campaign has achieved several indicators of early success. Social marketing campaigns may offer a feasible and promising approach to encouraging healthy coping strategies for mental health issues and fostering social connection through more open conversations about mental health challenges.
Authors
- Weijia Shi
- Michael Mackert
- Erin Donovan
Institutions
- The University of Texas at Austin (US)
Publication Details
- Journal
- American Journal of Health Promotion
- Published
- 2026-05-13
- DOI
- https://doi.org/10.1177/08901171261452422
- Primary Topic
- Media Influence and Health
- Type
- article
- Field-Weighted Citation Impact
- 0.00
Funders
- Texas Health and Human Services Commission