Defining luxury in the Kingdom of Saudi Arabia: In conversation with HRH Princess Nourah Al Faisal

In this interview, Her Royal Highness Princess Nourah bint Mohammed Al Faisal discusses the evolving concept of luxury in Saudi Arabia and its intersection with heritage, design and cultural leadership. She highlights how the Kingdom’s sociocultural transformation – driven in part by the government initiative Vision 2030 – is redefining value and taste, placing emphasis on local arts, crafts and knowledge-led creation. Princess Nourah explores the historical distinctions between Middle Eastern and European understandings of luxury, the role of royal patronage, and the ways in which women are shaping Saudi Arabia’s creative future. She also reflects on her own practice as a designer and founder of Nuun Jewels, illustrating how contemporary luxury can emerge from a synthesis of technical mastery, cultural authorship and intimate engagement with material and craft. The interview illuminates a broader vision in which Saudi Arabia is not only a consumer of global luxury but also a contributor to its standards, language and global cultural dialogue.