IMPROVING TEACHING METHODOLOGY IN HIGHER EDUCATION THROUGH INNOVATIVE DIGITAL TECHNOLOGIES

The rapid development of digital technologies has significantly transformed the content, organization, and methodology of higher education. In the current stage of educational modernization, innovative digital technologies are no longer considered only auxiliary teaching tools; rather, they have become an essential methodological basis for improving the quality, flexibility, interactivity, and effectiveness of the learning process. This article examines the scientific and pedagogical foundations of improving teaching methodology in higher education through the integration of innovative digital technologies. Special attention is paid to the role of e-learning platforms, distance education systems, artificial intelligence tools, multimedia resources, virtual laboratories, and interactive learning environments in developing students’ independent thinking, creativity, information literacy, and professional competencies. The article also analyzes modern methodological approaches such as blended learning, flipped classroom, adaptive learning, and digital monitoring of educational outcomes. These approaches create opportunities for individualizing the learning process, strengthening student engagement, and ensuring objective assessment of academic performance. At the same time, the study discusses several challenges related to the digital transformation of higher education, including insufficient digital competence among teachers, limited technical infrastructure, and the need to improve the quality of electronic educational resources. The article concludes that the effective use of innovative digital technologies in higher education requires systematic methodological support, continuous professional development of teachers, and the creation of a modern digital educational environment. The findings may serve as a scientific and practical basis for improving teaching methodology and enhancing the quality of higher education in the context of digital transformation.