Innovation and Sustainability in Civil Construction: An Ethics- and Quality-Oriented Management Model

This article proposes an Ethics and Quality Oriented Management Model (MGEQ) for civil construction, integrating operational quality, sustainability, waste management, integrity, and compliance into a single management framework. The study presents a replicable case-study protocol with monthly KPIs, internal audits, waste traceability, and operational governance strategies for medium-sized construction companies operating in public and private projects. Keywords: civil construction, sustainability, quality management, compliance, governance, operational performance.