Accessibility of and Engagement With Videos of Colorectal Cancer Surgery Patients’ Treatment Experiences: A Multi-Platform Analysis Comparing Videos Produced by Patients and Medical Institutions

< 0.001). These differences between groups remained statistically significant when stratifying by TikTok/YouTube.ConclusionThe accessibility of P-videos and M-videos differs by social media platform, which has implications for the type of content viewed by patients with different online habits. P-videos more often featured patients undergoing active treatment and garnered higher engagement, possibly suggesting that the public is drawn more to unfiltered patient narratives than the messaging of medical institutions.