Brewing Precarity: Human Resource Challenges, Informal Labor Regimes, and Workforce Sustainability in Emerging Coffee Tourism Destinations: A Case Study from Bajawa, Flores, Indonesia

Coffee tourism has emerged as a significant niche within community-based tourism development across the Global South, promising economic diversification and cultural preservation. Yet the human resource foundations of this sector remain under-theorized relative to those of marketing and the supply chain. This study examines the human resource challenges confronting coffee tourism development in Bajawa, Flores, Indonesia—an emerging destination strategically positioned within national tourism priorities. Drawing on qualitative research including in-depth interviews with 42 informants (coffee farmers, tourism workers, village officials, private sector facilitators, and NGO representatives), document analysis, and field observations, the study suggests that workforce sustainability in coffee tourism is undermined by three intersecting dynamics: precarious labor regimes characterized by casualization and income instability; significant skill gaps across the coffee–tourism nexus; and institutional fragmentation wherein state programs, private sector initiatives, and customary labor systems operate without coherent coordination. The findings highlight that human resource challenges are not merely technical capacity deficits but are produced through informal labor arrangements, unequal power relations, and governance fragmentation. The study contributes theoretically by extending precarity scholarship to emerging destination contexts and proposing an integrative framework linking labor regimes, competency development, and workforce sustainability.