The Role of Voice Artificial Intelligence in Transforming E-Commerce: A Study On Bigbasket

The rapid evolution of Artificial Intelligence (AI) has significantly transformed the e-commerce landscape, particularly through the integration of Voice AI technologies. This study examines the role of Voice AI in enhancing customer experience, operational efficiency, and overall performance in the e-commerce sector, with a specific focus on BigBasket. The research adopts a descriptive and analytical design, utilizing both primary data collected through structured questionnaires and secondary data from academic sources and industry reports. Statistical tools such as percentage analysis, Chi-square test, correlation, and ANOVA are employed to interpret the data. The findings indicate that Voice AI significantly improves convenience, personalization, and accessibility while reducing the time required for shopping processes. However, challenges such as privacy concerns, trust issues, and technological limitations persist. The study concludes that Voice AI has the potential to revolutionize e-commerce by enabling seamless, conversational shopping experiences. It also highlights the need for continuous technological improvements and user education to enhance adoption rates.