Case Study on The Rise Of E-Pharmacies in India

The Indian healthcare ecosystem has undergone rapid digital transformation over the last decade, leading to the emergence of e-pharmacies as a significant segment within the pharmaceutical supply chain. This study examines the rise of e-pharmacies in India, focusing on growth drivers, market trends, regulatory frameworks, challenges, and future prospects. The paper also includes a case study analysis of major players such as Tata 1mg, PharmEasy, and Netmeds. Findings suggest that technological adoption, pandemic-driven demand, and improved logistics have accelerated the growth of e-pharmacies, although regulatory and ethical concerns remain critical barriers.