THE INTERACTION OF LANGUAGE AND CULTURE: LINGUISTOCULTURAL AND SOCIOSEMIOTICAL APPROACH

This article analyzes the interaction between language and culture based on a linguocultural and sociosemiotic approach. The purpose of the study is to reveal the role of language not only as a communicative tool, but also as a system expressing cultural experience, social norms and national identity. The study used descriptive-analytical, interpretative and comparative methods. The results show that language preserves the cultural memory of society, transmits values from generation to generation and plays an important role in regulating social relations. Using the example of the Uzbek language, it is argued that kinship terms, national dishes, crafts, and speech etiquette units reflect the material and spiritual culture of the people. In conclusion, it is emphasized that language is not a simple expression of culture, but a socio-cultural mechanism that actively participates in its formation and change. [1]