An Examination of Customer Perceptions of Online Food Delivery Platforms in the Klang Valley, Malaysia

HRMARS - Online Food Ordering applications is a digital platform primarily use in the food delivery industry to provide convenience by allow customer to browse and place order within few minutes. These apps provide wide range options and improve the overall user experience. This study aims to investigating the factors of customer perspective towards online food applications in Klang Valley, Malaysia. By leveraging the latest mobile technology, these platforms enable consumer enjoy their favourite’s food without leaving their workplace or homes. This study conducted by sending an online questionnaire to people who working in Klang Valley area had purchase meal through online food delivery applications. A total of 418 respondents were collected for analysis. The literature review indicates that price, information quality, time saving, and perceived usefulness have significantly influence customer perspective towards online food applications. Several recommendations for future research are also provided so that the potential areas of improvements could be further investigated.