A STUDY ON CONSUMER'S ATTITUDE AND INTENTION TO PURCHASE PRODUCTS IN D-MART

D-mart was established for the middle-income group but now days it is center of attraction of shopping for everyone, even high-class people also prefer D-mart due to its various features. Shopping for every member of family in one roof is D-mart as every product like Grocery, Cosmetic, Clothing etc. are easily available. D-Mart stores are designed with a simple, functional layout with no unnecessary décor or luxury which helps to reduce operational costs and maintain low prices. The main objective of the study is to identify the reasons for purchasing product, the promotional activities that influence the consumers to purchase products in D-Mart and the customer’s satisfaction level. The study used both the primary data and secondary data for the data collection and the research employs convenience sampling technique to collect the data. Percentage analysis and weighted average score analysis has been used for the study. The research suggests that D-Mart has to increase its discounts and offers to attract customers and boost sales through bundle deals, seasonal discounts, and bulk purchase promotions. The study concludes that by adopting these improvements will ensure sustained growth, better customer retention, and a competitive edge in the retail sector.