Comparative Review of Commercialized Advanced Driver Assistance System (ADAS) Technologies

Recent advancements in autonomous driving technology are transforming the automotive industry, with advanced driver assistance systems (ADAS) recognized as a crucial transitional technology toward fully autonomous driving. ADAS enhances driver safety and comfort through features such as emergency braking, lane-keeping, and adaptive cruise control, ultimately aiding in traffic accident prevention and reduction in driver fatigue. However, commercial ADAS implementations show substantial variability due to differences in sensor configurations, operational design domain (ODD) definitions, and operational criteria across automakers. To address this gap, this study provides a structured comparative review of commercialized ADAS technologies across 11 major Western and Asian automakers. By encompassing both Western and Asian OEMs, this study compares manufacturer-declared sensor configurations, ODD settings, activation conditions, driver-monitoring requirements, takeover and fallback logic, and update-related characteristics. The review identifies implementation-level differences that affect comparability, user understanding, validation requirements, and standardization needs. Rather than ranking OEM systems by safety performance, this study clarifies the trade-offs among redundancy-oriented, camera-centric, HD-map-dependent, geofenced, and OTA-driven ADAS strategies. The findings support future work on standardized ODD communication, user-centered HMI design, independent validation, and update-aware review frameworks for commercial ADAS.