MINIMIZING INFLUENCE OF BEHAVIORAL TRAITS IN INVESTMENT DECISIONS: ROLE OF RATIONAL INTELLIGENCE IN INVESTMENT DECISIONS

Abstract Behavioral bias is a psychological reflection that reflect in decision making of an individual and investment decisions are sensitive as it may affect the risk and return of it. The behavioral bias may be reflected in two ways, positive and negative. In positive, the over confidence, quick response, speculation or gambling approach. In negative, lagging decision, and fear influence investment. The behavioral bias effects can be reduced only through developing adequate knowledge on investments and investment behavior. After digital technology emerged as the platform for communication and business, smartphone users can easily access the information sources and can develop self-awareness. In this research there are 548 women investors participated, and results show that digital platform acted as a catalyst in improving their investment skill. JEL Classification: G50, G53, G 59.