Antecedents, Decisions, and Outcomes of Corporate Social Irresponsibility in Sports Mega-Events: A Systematic Literature Review and Avenues for Future Research

Sport mega-events (SMEs) attract the attention of billions worldwide, while also being a growing area of concern regarding Corporate Social Irresponsibility (CSI). Employing a systematic literature review using the Antecedents-Decisions-Outcomes (ADO) framework we answered three key questions: Where and when does CSI occur in SMEs? Who are the stakeholders in CSI in SMEs? How do stakeholders respond to CSI in SMEs? Our findings reveal key CSI drivers: economic pressures, governance and transparency issues, organizational culture, and media influence. We propose an effect decision typology, including three actions: sponsorship and commercial decisions, governance and transparency, and social and ethical impacts; and three categories of outcomes: social impacts and legacies, fan and consumer reactions and organizational consequences and subsequent behaviors. The article contributes to the literature on SMEs and CSI by proposing a research agenda for further studies of CSI in SMEs.