PEDAGOGICAL POTENTIAL OF INTERACTIVE PLATFORMS IN A DIGITAL LEARNING ENVIRONMENT

This article explores the theoretical foundations for the effective utilization of digital educational resources and software tools within the modern education system. Throughout the research, the pedagogical potential of various educational platforms—specifically VAcademia, LearningApps, Google Classroom, and Kahoot!—alongside cloud services and educational YouTube channels, is analyzed in the context of their role in the instructional process. The analysis demonstrates that interactive platforms facilitate the enhancement of educators' ICT competence, stimulate students' autonomous learning activities, and provide mechanisms for the objective monitoring of educational quality. Furthermore, the article addresses the individualization of the learning process by integrating artificial intelligence algorithms into testing and diagnostic systems.