Marketing Management of Tourist Destinations in the Context of a Sustainable Model of Their Future Development
Abstract : This study examines the marketing management of tourist destinations in the context of a sustainable model of their future development. In the context of increasing competition, a dynamic tourist environment and increased environmental and social challenges, sustainability is being established as a key factor for effective management of tourist resources. The emphasis is placed on the collaboration between tourist destination management algorithms and marketing strategies.
Authors
- Assoc. Prof. Nadezhda Yordanova Dimova,, PhD
- Assoc. Prof. Teodora Veleva Rizova,, PhD
Institutions
- New Bulgarian University (BG)
Publication Details
- Journal
- Zenodo (CERN European Organization for Nuclear Research)
- Published
- 2026-05-08
- DOI
- https://doi.org/10.5281/zenodo.20093401
- Primary Topic
- Diverse Aspects of Tourism Research
- Type
- article
- Field-Weighted Citation Impact
- 0.00