EFFECT OF ON-THE-JOB TRAINING ON EMPLOYEE PERFORMANCE IN MEDIA HOUSES IN NAIROBI COUNTY

Purpose of Study: This study examined the effect of on-the-job training on employee performance in media houses in Nairobi County, Kenya. It aimed to establish whether structured workplace training enhances employee efficiency, productivity, and overall organizational performance. Methodology: A descriptive survey design was adopted targeting 1,660 employees from Nation Media Group, Standard Group, Royal Media Services, and Radio Africa Group in Nairobi County. A sample of 323 respondents was selected using Yamane’s formula and stratified random sampling. Data were analyzed using SPSS version 27. Findings: The study findings revealed that on-the-job training has a positive and statistically significant effect on employee performance in media houses in Nairobi County. The regression results indicated a strong relationship (B = 0.578, β = 0.651, t = 9.963, p < 0.001), demonstrating that improvements in training are associated with notable increases in performance levels. Additionally, the model showed that on-the-job training explains 42.4% (R² = 0.424) of the variation in employee performance. These results suggest that employees who receive consistent, practical, and well-structured training are more productive, efficient, and capable of meeting organizational goals in the dynamic media industry. Conclusion: The study concludes that structured and continuous on-the-job training significantly enhances employee performance in media houses. Organizations should institutionalize systematic training programs, strengthen managerial support, and incorporate innovative skill development approaches to maximize performance outcomes.